What is social media marketing? why should marketers use it?
Social Media Marketing is the utilization of online media stages to associate with your crowd to construct your image, increment deals, and drive site traffic. This includes distributing incredible substance on your online media profiles, paying attention to and connecting with your adherents, breaking down your outcomes, and running social media commercials.
Which social media platform would be better to promote your business?
The most significant social media stages (right now) are Facebook, Instagram, Twitter, Linked In, YouTube.
Facebook was found on 04 February 2004 in Cambridge Massachusetts by Mark Zuckerberg and his friends. It is one of the highest used social media platforms with more than 2.6 billion active users globally. Here on Facebook, there are people from different age groups, locations, genders. This platform is one of the best for advertising as more people tend to use it. They are different options to promote or market your business on this platform i.e., creating pages, running ad campaigns to reach out to the audience which we are looking to target.
Instagram was started in 2010 and later acquired by Facebook in 2012. Current users of Instagram according to the latest official data release are 1 billion active users a month. We can see that nowadays; people are more active on Instagram than on Facebook. People may get more leads to their business through this platform by posting pictures, videos. If you are looking to advertise your business on Instagram you may have a possibility to get more leads.
Twitter is a social media network and also a microblogging site that started in 2006. At present twitter has a base of 330 million people using it. Twitter is mostly used by businessmen, politicians, actors. As a business firm you can also use Twitter for a good professional reach it gives you quick and instant comments on your tweets.
LinkedIn is a social media platform that was launched in the year 2003 and it is proven to be a valuable platform for an individual’s career and professional life. At present they are 756 million people using this platform as the time is flowing on this platform is going to be the most used network in the future. Here you can share your content through images, videos, blogs, job posts, and other stuff.
YouTube: YouTube is an online video sharing and social media network that was started in February 2005 users watch more than one billion hours of videos each day. At present they are more than 2 billion users worldwide. Here you can create content of your own through videos and make it reach the users who view your content. You can make videos about your business and create vlogs.